When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com. The word “shop” in this case, is a subdomain and it’s used to differentiate the two websites from […]
Neil Patel
How to Generate More Leads Through Your Online Marketing Campaigns
Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a […]
How to Find Popular New Keywords Before Your Competition
SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can think of. Just look at the term “auto insurance” in the United States. There are 1.1 billion results… but only 165,000 searches. […]
What is a Subdomain and How Does it Affect Your Site’s SEO?
When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com. The word “shop” in this case, is a subdomain and it’s used to differentiate the two websites from […]
How to Generate More Leads Through Your Online Marketing Campaigns
Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a […]
Introducing NPD Canada
As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened a full-service digital marketing agency in Canada. And to kick things off with a bang, I’ll be heading to Canada to present […]
15 Market Research Tools That Will Help You Uncover Incredible Insights
In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses no longer have to […]
How to Create an Effective Social Media Content Calendar
Are you striving for consistency with your social media marketing? A good social media content calendar could be the missing ingredient. Creating a social media calendar is a simple process, but it can have some impressive results. Here’s how to quickly set up your social media content calendar and start leveling up your performance. What […]
Save Time with Ubersuggest’s AI Writing Tool
You’ve heard about AI, but have you ever used it? Just think of it this way, what if you can use artificial intelligence (AI) to create content for you so you wouldn’t even have to write? Well, believe it or not, this blog post that you are reading now was written by an AI content […]
An In-Depth Guide to Google Analytics 4
NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis of DMI. Register here. Those who attend will receive a free follow-up guide to help them transition […]
How to Track the ROI of Your Online Advertising Campaigns
You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of marketers are still struggling […]
10 Best Email Marketing Softwares for Small Businesses
Ninety-nine percent of email users check their inbox every single day. That’s more high-intent traffic than any other avenue or platform you can use to reach your audience. When people sign up for your email list, they are giving you permission to sell them. You can market to them for as long as you want […]
Mastering TikTok Ads: Everything You Need to Know to Get More Revenue From TikTok
With over 1 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI through targeted ad campaigns. The challenge? Standing out on such a competitive platform and ensuring the right audience sees your ads at the right time. If you want to get […]
Using Ubersuggest for E-Commerce: Everything You Need to Create a Killer Online Store
Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find you. Search traffic is responsible for 65 percent of e-commerce sessions. If you’re not optimizing for keywords, buyers won’t find you among your competitors. SEO offers many other advantages. SEO […]
E-commerce Optimization: 6 Steps to Boost Your Conversion Rates
For online stores, increasing conversions is the key to long-term success. After all, if visitors don’t buy, then you’re not making any money! And with $7.31 trillion dollars projected to be spent on e-commerce retail by 2025, you want to make sure to optimize your CRO so you can receive as much of that spend […]
5 Types of Marketing Organization Structures That Will Fuel Your Growth
Successful marketing requires a focused strategy and an outstanding team to bring it all together. However, introducing an effective marketing organization structure can take your business to the next level. With a solid marketing structure in place, your staff knows exactly what is expected of them. With everyone clear on their jobs and their roles […]
25 Ways To Drive More E-commerce Store Traffic Without Buying Ads
It’s no secret that e-commerce is here to stay. With more consumers shopping online than ever before, retailers must work hard to get noticed. What if you don’t have the budget for ads? Are you doomed to fade into the online abyss? Absolutely not. Over half of consumers prefer to shop online. Great news for […]
The 15 Best A/B Testing Tools That Are Guaranteed to Boost Your Conversion Rates
What is your website’s conversion rate? What about your paid ads, forms, and landing pages? No matter your conversion rate, there’s a good chance it could be better. That’s because user preferences change over time. People get burned out by seeing the same ads and images, and styles change. Even the platforms where users hang […]
How You Can Use Ubersuggest to Find Out What Your Competitors Are Doing and Beat Them
Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition? Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization. The phrase “spying” tends to have a negative association but it’s really one of the best ways to […]
Customer Experience Analytics: Measure What Works and Make Improvements That Last
Do you want a simple way to refine your customer experience? Then look at your CX analytics. The data doesn’t lie. It tells you what you’re doing right and what you’re doing wrong. Once you’re armed with your customer experience analytics, you gain the necessary information to offer prospects and buyers the best possible care. […]
